WHAT YOU DIDN'T SAY
I started writing songs with my best friend Russell Aylett when we were 18 years old. At 25 we had a Management deal and had toured with 80's pop favorites "Brother Beyond". For one reason or another that was as close to real success that we ever got and our band dissolved a year later.
In 2006 I decided to give music another go. I started working on some solo material with Russell agreeing to produce some of the songs but immediately scrapped the project following Russ's untimely and shocking murder in April 2006. My best friends passing hit me hard and making music seemed insignificant for years after. In late 2010 after much persuasion, I reluctantly joined a covers band just as a hobby.
2011 was in many ways the worst year of my life. I separated from my then wife and becoming a part-time Dad to 3 children was an extremely painful adjustment. I threw myself into songwriting and persuaded some of the members of the covers band to start playing original songs. The guitarist and I started collaborating and "ADPROJECT" was born. The first 3 years were great and we recorded 2 albums and played a number of successful shows. The final 2 years though were filled with frustrations, disappointments and varying levels of commitment from the other members of the band. In March 2017 we played our final gig.
By the summer of 2016 however, I was already plotting a solo project. I had started to keep my best ideas separate from the band and went into the studio and recorded a solo single “We Have Come A Long Way” It was a revelation. Finally, I felt fulfilled and excited again by what I was doing. 2017 saw the release of two more singles and my first music video for the debut single. I was working harder at my writing than ever before and was also learning more and more about marketing and promotion. In 2018 I released my debut album “London E12” and shot my 2nd music video in Spain for my 4th single “If This Is The End”.
In 2019 I played my first shows as a solo artist and released my 5th and final single from “London E12”. Throughout 2019 I continued recording tracks for album 2. I started collaborating with more people than ever before and began mentoring others to market their music using my experience.
In September 2019 I released the first track from my sophomore album “H E A L E D” and shot a short film for it called “What You Didn’t Say” Shooting on location in Malaga Spain was a truly memorable experience. In January 2020 I had to reassess my goals as the standards I was setting myself required more and more funding. My 2nd single from album 2 "But It Does" had cost more to produce than anything I had recorded before because I now knew exactly how I wanted to sound. To continue recording like that would mean a long delay in releasing the 2nd album. Should I quit? Is this just a really expensive hobby? Lots of things crossed my mind but I quickly knew I couldn't give up. I love what I do too much. So I thought let's see how "But It Does" is received and then decide.
Upon release in January 2020, it was streamed 10,000 times in 8 weeks by far my most successful song to date. Shortly after that I was nominated for Best Solo Artist in the highly regarded "ESSEX PANIC AWARDS".
2021 saw the release of 2 more singles from my sophomore album "H E A L E D" which was finally released in September gaining more than 40,000 streams in the first 4 weeks.
2022 was my most successful to date with the release of 2 singles the 2nd of which "BUTTERFLY" being voted "BEST POP SONG 2022" by readers of Indie Boulevard Magazine.
So I've told you my STORY SO FAR... now I want to tell you about MY FUTURE STORY and why I want YOU to be a part of it.
MY PLANS :
So what's coming?
The journey to my 3rd album "NOTHING CHANGES IF NOTHING CHANGES" has begun. The 2nd single from it "99 PERCENT" will be released on the 5th May 2023. Pre save available now in the music section of this site!
MY PASSIONS :
Every release and live show I do is dedicated to helping my chosen charity LOVEBUTTONGLOBALMOVEMENT
The Love Button Global Movement is a non-profit organization that promotes a culture of love by inspiring our human family to act with loving-kindness in our daily lives. I believe in an increasingly volatile world wearing the Love Button to show you believe in love and its power to transform our world is becoming more and more important. Love Button supports educational and humanitarian programs that empower individuals and uplift communities locally and globally.
MY INSPIRATIONS :
Musically I have been inspired for many years by GEORGE MICHAEL. He is, in my opinion, the greatest Singer-Songwriter of his generation. More recent heroes are SOHN JAMES BLAKE LORDE HARRY STYLES & ZERO 7
I look up to them all in awe.
MY TEAM :
I am a lyricist, vocalist, and melody writer. I have a team of 2 extremely talented songwriter/producers that I take fully formed ideas to and we develop them in the studio or more recently remotely. Without these guys, I would be nothing. They are...
ELLIOT RICHARDSON & SBNJMN. I also have two fantastic photographers helping me with my visual content JAVIER MUNIZ & WARREN WOODCRAFT
The most important part of my future though...IS YOU!
without your support now and in the future, I cannot grow as an artist. My goal is to continue to release music without compromise and without YOU that won't be possible. So please come with me and be part of my FUTURE STORY by signing up to my mailing list and following me on my socials
All website photography : Warren Woodcraft